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BIRKENSTOCK Summer Campaign - Localization for Japan & South Korea
OOH design, website design, Social media creatioin, shop poster design
In collaboration with Creative Director Lasse Kusk, I adapted and localised the refreshed brand guidelines for Birkenstock’s Walk Naturally campaign 2025 across Japan and South Korea.
As a designer, my role covered visual adaptation and execution across print, OOH, digital, e-commerce, social, and CRM, ensuring the visual system translated consistently across all touchpoints while staying true to the brand.
As the lead designer, I worked across landing page design and social media content creation, developing reusable templates and modules in Figma and taking designs through to final print-ready artwork.
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