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SOOKI Re-branding
Visual identity design for a measuring tool and construction measuring equipment company
![](https://static.wixstatic.com/media/96d4a8_1cc81876cfe84d81b40530b9032123e1f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/96d4a8_1cc81876cfe84d81b40530b9032123e1f000.jpg)
![sooki logo](https://static.wixstatic.com/media/96d4a8_0e1e1d0f3dce48ecaa8aafce409195df~mv2.png/v1/fill/w_980,h_665,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Artboard%201.png)
![Artboard 1 copy.png](https://static.wixstatic.com/media/96d4a8_6a1843f120d844aa96bcf9fa10fdf87c~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%201%20copy.png)
![Artboard 33.png](https://static.wixstatic.com/media/96d4a8_da546aea024b4f68811a20ea7dd1efe2~mv2.png/v1/fill/w_49,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Artboard%2033.png)
![slide_01.jpg](https://static.wixstatic.com/media/96d4a8_d66fd5af33924556b842469c4df8fbaa~mv2.jpg/v1/fill/w_140,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/slide_01.jpg)
![4_ J273_1_c.jpg](https://static.wixstatic.com/media/96d4a8_2306187ad7814181b84819767f5797f9~mv2.jpg/v1/fill/w_147,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4_%20J273_1_c.jpg)
![4_ J273_1_d.jpg](https://static.wixstatic.com/media/96d4a8_1c36f84155ca4fd9ad5118eb2da837e0~mv2.jpg/v1/fill/w_147,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4_%20J273_1_d.jpg)
![sooki_company-profile.jpg](https://static.wixstatic.com/media/96d4a8_badd158ba87942bd98891dff7c0e1708~mv2.jpg/v1/fill/w_144,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/sooki_company-profile.jpg)
![Business card for PR +en.jpg](https://static.wixstatic.com/media/96d4a8_234d71e33890482a91c9324fdfba8be5~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Business%20card%20for%20PR%20%2Ben.jpg)
![car.jpg](https://static.wixstatic.com/media/96d4a8_99d86bc97d5a4a9e998d159d385edfb7~mv2.jpg/v1/fill/w_129,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/car.jpg)
![bag.jpg](https://static.wixstatic.com/media/96d4a8_f780e70dc7c24d1d906e7c8e61d1d02c~mv2.jpg/v1/fill/w_121,h_182,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bag.jpg)
![SAMPLE 01.jpg](https://static.wixstatic.com/media/96d4a8_afad8549efec41e4883fcc4aac41e20d~mv2.jpg/v1/fill/w_146,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/SAMPLE%2001.jpg)
![SAMPLE 02.jpg](https://static.wixstatic.com/media/96d4a8_2d48efc77a5347e9b4f6e5a882953c48~mv2.jpg/v1/fill/w_146,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/SAMPLE%2002.jpg)
![1.jpg](https://static.wixstatic.com/media/96d4a8_2752d831029841e4b9f7509ece2f2166~mv2.jpg/v1/fill/w_79,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/1.jpg)
![2.jpg](https://static.wixstatic.com/media/96d4a8_5192361da2ad4cd98ef651eb866fcaf4~mv2.jpg/v1/fill/w_79,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/2.jpg)
![3.jpg](https://static.wixstatic.com/media/96d4a8_1b0679159506498bad33fcace1054f33~mv2.jpg/v1/fill/w_79,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3.jpg)
![4.jpg](https://static.wixstatic.com/media/96d4a8_3212c4d85c82485ab8953eddc31e6092~mv2.jpg/v1/fill/w_79,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4.jpg)
![5.jpg](https://static.wixstatic.com/media/96d4a8_b9f187bd166045b2ad32a62704ff2655~mv2.jpg/v1/fill/w_79,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5.jpg)
![6.jpg](https://static.wixstatic.com/media/96d4a8_a089b9c23c824a5c843a808cc489df3b~mv2.jpg/v1/fill/w_79,h_112,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/6.jpg)
Client : SOOKI
Producer, Director: Loftwork
Copywriter, strategy : Seiya Munakata (WHITE NOTE)
Logo animation by Toshiki Nonaka
![IMG_0719.jpg](https://static.wixstatic.com/media/96d4a8_130f219de7604fa1abfc537d597b8bdd~mv2.jpg/v1/fill/w_119,h_89,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_0719.jpg)
![IMG_0715.jpg](https://static.wixstatic.com/media/96d4a8_7a1ea99b2bd841dea7cd7624afda10ea~mv2.jpg/v1/fill/w_119,h_89,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_0715.jpg)
![IMG_0720.jpg](https://static.wixstatic.com/media/96d4a8_3fd53211696d44edbee48dcbed1e06ab~mv2.jpg/v1/fill/w_119,h_89,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_0720.jpg)
![IMG_0718.jpg](https://static.wixstatic.com/media/96d4a8_1c07711631c647b1a8084c548e470cab~mv2.jpg/v1/fill/w_119,h_89,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_0718.jpg)
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